Collect in Real-Time Other sources of data don’t stay fresh. Our data is always up-to-date and evolves over time as visitor intent changes. This data is always available in your marketing systems to act on in real-time as actions happen.
Look-alike Look-alike modeling involves defining the attributes and behaviors of your most valuable customers and then using these profiles to target matching prospects. Since these new audience segments are similar to your current customers, you'll enjoy a higher likelihood of conversions. The Lookalikes solution uses self-learning algorithms, which are applied to the richest audience data set in the industry to produce a range of highly-relevant lookalike segments. We start with well-defined “truth sets” that match your targeted segments. Once we identify the common attributes and patterns, we build a lookalike algorithm that continuously refines and updates as your data sets grow.