Cookies, anonymous identifiers and other services
CREDEBAT uses HTML5 cookies in Connection with the Platform, including on the CREDEBAT Site and most Client Sites. An HTML5 cookie is also known as HTML5 Web storage and is an alternative to the commonly used HTTP browser cookie. CREDEBAT uses HTML5 cookies as a backup storage mechanism to HTTP cookies; storing both ad targeting data as well as user opt-outs in both HTTP and HTML5 cookies (collectively, our “Cookies”).
CREDEBAT is experimenting with the use of statistical identifiers in connection with the Platform, including on the CREDEBAT Site and some Client Sites where requested by Clients. Statistical identifiers are created using non-PII about computers and mobiles devices such as the operating system, user-agent string, IP address (in jurisdictions where this is not considered to be personal data), Internet browser, installed fonts, and similar information. This information makes your computer or device distinct enough for our systems to determine within a reasonable probability that they are encountering the same computer or device. Statistical identifiers enable users to be uniquely identified via the Platform, enabling the Platform to store ad targeting, analytics and other data. If you want to see whether CREDEBAT is using a Statistical Identifier on the browser you are currently using, please visit Opt-out page.
Mobile Device Identifiers
CREDEBAT uses mobile device identifiers such as the Android Advertising ID and Apple iOS’ IDFA in connection with the Platform where Clients ask CREDEBAT to store information collected via Client Mobile Apps. Mobile device identifiers enable users to be uniquely identified via the Platform, enabling the Platform to store ad targeting data.